The LOBAS Love Story

Born in San Diego, CA and brought to life by designer and Gemological Institute double graduate, Alison Smith, LOBAS creates accessories that are hard yet soft, edgy yet refined, recognizable yet unique. 

Deriving the name LOBAS from the female variation of the Spanish word for ‘wolf’, LOBAS produces bespoke fine jewelry for the strong person who knows exactly what they want, possesses a closeness to nature and a love of anything not of the norm.

Influenced by vintage pieces and nature, LOBAS aims to make fine,  custom jewelry accessible to this powerful, everyday modern person while simultaneously creating a community of educated and confident fine jewelry consumers. 

Welcome. We’re so glad you’re here.


LOBAS was created to be a multifaceted brand for a modern lifestyle. We believe that great accessories should be functional, fun, built for everyday wear and versatile enough for every occasion.


In jewelry, integrity is key for the health and success of the industry as a whole. LOBAS takes our role seriously in promoting and adhering to honesty, transparency and strong moral principles within the world of fine jewelry.


Alison Smith

// Designer and LOBAS Founder // Jewelry Expert & Lover // GIA JDT & AJP Graduate //

I grew up in San Diego, California. The city is nothing short of magic and the coastal environment facilitated my natural affinity for beautiful things. 

I was in love with the objects that the ocean and the Earth produced. I collected what I found, wishing I could somehow display my collection as wearable art. 

As I grew, I convinced myself that a creative career was not a viable one. Jewelry had become my passion, but I never believed it would be my career.

It took 12 years in the corporate world, four of which were spent working for Deepak Chopra, becoming a mediation instructor, and experiencing some major growth moments that brought about making a dramatic life change. I began to trust my inner wisdom that I had spent a long time ignoring. I trusted that a life spent pursuing your dream is never time wasted. 

With a full scholarship, I hopped off the corporate ladder and floated into the Gemological Institute of America, the world’s foremost authority of gems and jewelry in the world. At GIA I became enmeshed in the world of fine jewelry and gems. Arguably the most beautiful world of them all. I spent six months on campus learning CAD for jewelry design full time. Finally I was able to create all the jewelry I only could see in my head, digitally on a computer in front of me. I also studied and became an Applied Jewelry Professional and am currently chipping away the Graduate Gemologist Diploma.

I made my dream a reality.

Now, in addition to creating beautiful accessories, I get to share my passion and knowledge with like-minded jewelry lovers on some of my favorite topics: gems, design and jewelry!

Welcome to the world of LOBAS. 

Founder and Designer, Alison