Who We Are

About Alison

Born and raised in San Diego, California, Alison Smith's love for art, music, and animals shaped her creative journey. Early memories of visiting jewelry stores with her mom, nose pressed against the glass to stare at the glittering jewels, sparked her lifelong passion for gems, design, and fine craftsmanship. This drive led her to earn a Bachelor of Fine Arts in Design from San Diego State University, all while working full-time at the San Diego Zoo.

After spending a decade supporting high-net-worth individuals, including notable figures like Deepak Chopra, and becoming a certified meditation instructor, Alison felt a strong pull back to her true passion—design, gemstones, and jewelry.

In 2019, she was awarded a full scholarship to the prestigious Gemological Institute of America (GIA), where she immersed herself attending full-time on campus, graduating with a degree in Jewelry Design and Technology (JDT), becoming an expert in CAD for jewelry design, and forging a strong network of friends and colleagues in the jewelry world.

In the years following graduation, Alison earned an additional accreditation as an Applied Jewelry Professional (AJP®) from GIA and gained valuable experience selling fine jewels for Neiman Marcus, as well as designing custom pieces for private jewelers, working with both natural and lab-grown diamonds.

Now, LOBAS is fulfilling her lifelong dream of incorporating a love of jewelry, animals, and functional design into one dynamic business.

What we value

Our V.I.B.E.

V.ERSATILITY

Every piece of LOBAS jewelry is designed to seamlessly complement your entire wardrobe, making it perfect for any occasion. Whether it’s your go-to essential or a statement pieces, wear them whenever and however you choose—because your personal style should know no limits.

I.NTEGRITY

We understand that the world of fine gems and jewelry can feel exclusive, and intimidating. At LOBAS, we believe it’s a space where every jewelry lover and consumer belongs, right alongside industry professionals. With our commitment to transparency and integrity, we ensure both the industry and our customers feel supported.

B.EAUTY

At LOBAS, we believe beauty is an expression of love, and love conquers all. Our ultimate goal is to create beautiful accessories that capture the essence of love in every piece, bringing joy to each wearer.

E.DUCATION

At LOBAS, we believe education is essential to navigating the world of fine jewelry. Our transparent, engaging and fun approach focuses on the practical aspects of making informed choices. We empower you with knowledge about exceptional design, gemstones, jewelry in pop culture, fashion, and jewelry throughout history—and, most importantly, the encouragement to always wear what you love!

Connect with us.